Planning Your Business Strategy

Starting a business isn’t just finding a random set of products to sell to people at a mockup or to throw ads out there and hope people will throw money at you.  When it comes to starting a business there is a lot of stuff that goes into it and companies like Digital Current have been helping businesses succeed for many years.

What are you going to sell?

The first thing people think of when starting a business is what are they going to sell.  The truth is it doesn’t really matter what it is you sell.  The products are not that important.  What is important is finding a customer and supplying them with their needs.  To do this, consider hiring seo services phoenix to help you create what is known as a customer avatar.

Digital Current
1201 S Alma School Rd Suite 16300
AZ 85210, United States
Phone: +1 480-223-1170


When it comes to pricing don’t be the one that rushes to the bottom with the lowest price.  When it comes to pricing eventually people will purchase your product if they see the value in it.  If you look at what people are doing is they will discount their products to its lowest possible price just to get the cash flow.  This is not the way to sustain a business.  You want to price your products in such a way that you make a profit on every sale.

Loss leaders

If you have to lose money, then create a loss leader.  This is a product that doesn’t cost you anything to produce or to reproduce.  This can be a free consultation, an interview or something that only costs you a few cents.  The idea behind a loss leader is to get them in the door, give them something of value and hope that they will convert over to a customer and pay you a higher price for your items that you sell.

Running a business isn’t easy but starting like this will help you on your road to success.